What is PR?
Public Relations is often a perceived as a mystical part of the marketing mix. Business owners know that public relations is important to their business but they struggle to define what exactly PR is.
So, what is PR?
The Public Relations Institute of Australia defines PR as; “The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics.”
Fundamentally public relations is effective communication. Public relations consultants are intrinsic to the communications process between an organisation and their stakeholders. Stakeholders are any individual or group that has a stake in or is relevant to a business or organisation. Potential stakeholders include shareholders, employees, customers, media or the general public.
The main function of a PR consultant is to develop PR strategies that help a business achieve its marketing and business objectives. The consultant will devise a PR Strategy and an annual PR plan of activities to achieve this. It is imperative that the consultant ensures that any form of communication is clear, honest and unambiguous so that the messages are easily understood by each stakeholder.
How can a PR consultant help my business?
A PR consultant will develop meaningful relationships between your business and your stakeholders. A well thought out PR strategy will help your business establish or build credibility, enhance your reputation, engage your stakeholders, generate media coverage and help you to achieve your business objectives.
What services does a PR consultancy offer?
A PR consultancy will typically offer a wide range of services including; developing PR strategy, developing and implementing PR plans, PR content creation, press office service, brand identity, event management, issues management, social media, community engagement, PR mentoring and manage brand ambassadors.